Elements of a Winning Strategy for Obama

After studying the Obama presidential campaign, we began to draw several key learning points that led to his successful bid.

Here, we will discuss the three fundamental important elements that have created a winning strategy that is based on Mr Obama's campaign.

One of the most talked about is his choice of the theme for his campaign; change. Mr Obama's campaign was not just about gathering more votes or just winning the bid for presidency, its about change; and that change is not just for America, but it is to change the world together.

It is not only bold and ambitious, but it is also the fact that even with less experience, money, and a funny name, he talked about the Audacity of Hope that these changes can bring.

In a word, it is BIG. And because of the size of his hope, it created synergy, he is able to excite others, gives them the energy and motivation, and of course the inspiration that this hope will bring.

In addition, he understands the MINDSET of the people better than his opponent, to be able to see things from their perspectives; to be able to relate with the Maytag workers being laid off, with the emotions of those families who have loved ones, like Shamus, serving the country, with the father who wonders how he can afford to pay for prescription drugs for his son now that he is unemployed.

And that he is able to promote his ideals as being WORTHWHILE to the cause of the Nation, to be able to align the outcomes to the core beliefs of the people; that no one wants their tax dollars to be wasted on fighting someone else's war. And more importantly, it is also about the changes that will allow more people to realise the American Dream. Often citing himself as an example.

Henceforth, in sum, these are the key points again. To begin, you must have a main message. What is the essence of your message?

Next, your main message must be BIG, so that it can allow as many people as possible to participate. Then, in order to communicate your main message clearly and effectively, you will need to understand the MINDSET of the people you are talking to. So that you can present your main message in a manner that is WORTHWHILE to them.

Now, I encourage you to reflect on these key points (or you can remember it as BMW) and see how it may apply to you in the three areas of your life; personal (self), people (relationship with others), and professional (in your working environment).

Please do write to me (leadership@tanmelvyn.com) so that we can share our thoughts on this subject.